https://makoswim.io/insights/ Coaching, data and performance writing from the MakoSwim team. en https://makoswim.io/how-to-break-a-swimming-plateau-with-data-makoswim/ https://makoswim.io/how-to-break-a-swimming-plateau-with-data-makoswim/ Tue, 28 Jul 2026 09:00:00 GMT Lachlan Reed Most plateaus aren't a fitness problem. They're a visibility problem, and that's exactly what tracked data fixes. https://makoswim.io/coaching-data-in-one-app/ https://makoswim.io/coaching-data-in-one-app/ Fri, 10 Jul 2026 11:00:00 GMT Kelly Reed How bringing every datapoint into one connected core helps coaches make sharper decisions, and spend more time on deck. https://makoswim.io/how-swim-coaches-are-using-data-in-2026-and-why-most-are-still-getting-it-wrong/ https://makoswim.io/how-swim-coaches-are-using-data-in-2026-and-why-most-are-still-getting-it-wrong/ Thu, 18 Jun 2026 10:00:00 GMT Kelly Reed Coaches aren't short on data anymore. They're overwhelmed by it. The gap now is between coaches who can use it and those who can't. https://makoswim.io/why-swimming-needs-swimming-built-tools/ https://makoswim.io/why-swimming-needs-swimming-built-tools/ Sun, 23 Nov 2025 09:00:00 GMT Mark Stoops Swimming is not any other sport. It deserves technology designed by people who have lived it, not repurposed from running, rowing, or cycling.