In recent years, performance technology in sport has surged forward. New platforms arrive with bold promises, and some come from completely different disciplines — applying tools built for running, rowing, or cycling and adapting them for the pool.
But swimming is not any other sport. The demands of swimming are unique, from training structure to technical analysis, to the way coaches operate on deck and athletes learn in water. And that’s exactly why MakoSwim was built from the ground up by swimmers, for swimmers and swim coaches — not adapted, not repurposed, not borrowed from another sport.
As new competitors emerge, including platforms expanding from other endurance sports into swimming, it’s important for clubs, federations, and performance centers to understand one thing:
Swimming deserves purpose-built technology, designed by experts who have lived the sport.
“Mako unites the four pillars of swimming performance—workout planning, video analysis, athlete wellness tracking, and performance dashboards—into one seamless ecosystem. For the first time, coaches see the complete picture: every swim, every set, every trend. ”
Every feature inside MakoSwim is shaped by decades of experience from coaches, analysts, and performance staff who have worked on pool decks, in national programs, and with Olympic athletes.
Because the sport requires it.
Swimming demands:
These are not universal problems shared across endurance sports. They are swimming problems, and MakoSwim was created specifically to solve them.
That’s why tools like MakoSets, MakoVision, Mako360, and MakoBoards feel natural to coaches. They mirror how coaches already think, write, plan, and analyze — and then make it faster, smarter, and more accessible.
MakoSwim isn’t just a product; it’s a system trusted by some of the world’s leading programs — from national performance centers to federations and elite teams.
These organizations choose MakoSwim because:
This trust includes:
When the world’s best choose a technology platform, they choose one that understands their sport — because reliability, accuracy, and efficiency matter.
A platform built for running, rowing or any other endurance sport may offer impressive capabilities — but repurposing that framework for swimming always introduces gaps. The ability to gather, interpret and relate the data is where the key lies. Being able to write and monitor in the individual coach’s terminology, style and writing patterns is critical and pain points like these is exactly why MakoSwim was born.
Swimming needs:
MakoSwim’s entire product ecosystem was engineered around these needs, not altered later to fit them.
Swimming is a sport of precision — tiny gains, marginal improvements, and constant refinement. And coaches need tools they can trust without friction.
MakoSwim delivers that confidence by keeping all tools under one unified system. Our platform ensures analysis methods match what coaches already use at national level, and make that same precision available to all levels of programs. We are updating features based on feedback from actual swim coaches and aquatic leaders, while working directly with federations and high-performance staff. So that the updates are building a better product for coaches.
MakoSwim is maintaining a swimming-specific roadmap — not a multi-sport compromise. This means clubs and athletes using MakoSwim get tools that evolve with the sport, not tools that divert focus across multiple disciplines.
As more platforms enter swimming from adjacent sports, the difference between generalist multi-sport technology and specialist swimming expertise only becomes clearer.
MakoSwim isn’t trying to serve every sport. It is focused solely on swimming — and that focus is why the world’s top programs rely on us.
Because performance isn’t built on shortcuts. And swimming doesn’t need adaptations. Performance is not for only the highest level swimmers, but rather for every swimmer to swim at their best. This approach needs precision-built solutions created by people who know the sport inside out.
Swimming deserves more than repurposed tools. It deserves expertise.
That is what MakoSwim delivers.
If you want a platform built by swimmers, trusted by elite programs, and designed for the technical and tactical reality of our sport — you’re in the right place.
A fast secure place to sync race videos and data for seamless side-by-side review.
Faster, Smarter Race Tracking. Add races in seconds, no video required.
Private workout notes for reflection and progress.
