Built by swimming people
Coaches, athletes and directors who lived the problem MakoSwim solves, and built the platform we always wanted on deck.
Why MakoSwim exists
The complete picture, in one place
Coaching data has always lived in too many places: sets in a notebook, races on a phone, wellness in a spreadsheet, results on a federation site. The insight is in the connections, and the connections never happened.
MakoSwim connects the whole of coaching: workouts that track themselves, race video tied to results, athlete wellness beside training load, and an AI assistant that knows your program, with the coach approving every decision.
Eric Anderson
Founder · Designer
Eric grew up in competition arenas, stopwatch in hand beside his father. Today, he’s coached national teams in Denmark and Malaysia, guiding swimmers to the Olympics, World Championships, and international podiums.
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Lachlan Reed
Founder · Business Development
Lachlan is living the athlete’s pursuit of excellence, training and competing across multiple countries with countless coaches and sports scientists. He knows the universal truth of sport: the bond between coach and athlete is the essence of success.
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Kelly Reed
Founder · Marketing
Kelly brings a rare blend of sports business expertise and coaching experience. As a coach, she has worked with athletes and performance teams at the highest levels — managing the complex demands of training cycles, long-term planning, and performance.
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Mark Stoops
Founder · Sales & Marketing
Mark Stoops is a business graduate, performance swimming coach, and operations professional based in Northern Ireland. Water has been in his life since he could walk.
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Charlie Eatwell
Sales
Charlie brings more than 15 years of competitive swimming experience to MakoSwim, along with a lifelong love of the water. From swimming to surfing, water has always been a central part of his life, shaping the way he understands athletes, coaches, and the culture of the sport.
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Mark Ng
Creative Consultant
Mark is a multi-disciplinary designer based in Singapore, focused on crafting practical, user-centered experiences.
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A personal demo, on your program and your questions.