Skip to content
Free trial
Free trial

From the pool deck

Posts on coaching, training data and building faster swimmers, with names, dates and receipts.

Latest post

Why Swimmers Plateau, and How Data Actually Breaks It

Most plateaus aren't a fitness problem. They're a visibility problem, and that's exactly what tracked data fixes.

Lachlan Reed· July 28, 2026

Your Coaching Data Shouldn't Live in Ten Places

How bringing every datapoint into one connected core helps coaches make sharper decisions, and spend more time on deck.

Kelly Reed· July 10, 2026

Read →

How Swim Coaches Are Using Data in 2026 (And Why Most Are Still Getting It Wrong)

Coaches aren't short on data anymore. They're overwhelmed by it. The gap now is between coaches who can use it and those who can't.

Kelly Reed· June 18, 2026

Read →

Why Swimming Needs Swimming-Built Tools

Swimming is not any other sport. It deserves technology designed by people who have lived it, not repurposed from running, rowing, or cycling.

Mark Stoops· November 23, 2025

Read →

Newsletter

Get the next one in your inbox

Protected by Cloudflare Turnstile. See our privacy policy.

Photography: Clement Chew @atlas_shotz